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your ambition with Initials

Case Studies

Welcome to Initials

Hi Amy,

We’ve created this page to showcase the work we think will interest you most. Please do feel free to browse the rest of our site to get a feel for initials as an agency and more of our work beyond the automotive sector. We look forward to hearing from you.

Kind regards,

Imogen Venn, Senior Account Director


0207 7477 400

07757 743 551

McLaren Senna – Challenge the Impossible

Leveraging the inspiring story of the McLaren Senna’s namesake, inciting excitement, enthusiasm and awe.

Harley-Davidson The Next Chapter

Exciting new potential riders about the future of Harley-Davidson, without alienating owners of the iconic motorcycle brand.

Jeep: Clash of the Superheroes

Tapping into the shared rebellious spirit of superheroes.

Fiat: Icon Remastered

Utilising the New Fiat 500’s perfect combination of nostalgia and modernity.

Fiat Driving Conversations

Giving men a safe space to let their feelings be known.

Peugeot 208 – Let Your Body Drive

Taking an experiential event on the road and bringing Peugeot top of mind ahead of the launch.

Jeep Tough Mudder

Bringing to life Theme One of the event’s iconic obstacles and giving competitors some motivation.

Get in Touch

Imogen Venn, Senior Account Director