In this current climate, where consumer trust is at an all-time low, brands must focus obsessively on demonstrating authenticity.
Experiential is the most effective channel for doing just that. It puts a human face on the brand and excels at building meaningful one-to-one consumer connections. The benefits ripple well beyond the activation itself; Experiential creates content with meaning, igniting interest across multiple touchpoints and across social.
Based on a decade of experience, and in collaboration with a host of specialist industry experts, Initials have defined six factors that are crucial for developing effective, integrated campaigns.
We’re offering the chance to discuss these and how they apply to your business at a bespoke Live Amplified workshop.
A free two-hour strategy workshop, intended for 2-8 brand team members.
Our senior team will explore:
We will demonstrate our approach through theory and case studies. Subsequently, we will apply the Live Amplified principles to one of your historic briefs, to land it clearly with your brand in a relevant actionable way.
Any brands who want to optimise future experiential activations. Any marketing stakeholders involved in the strategy, ideation, planning and execution of live campaigns, and the subsequent amplification.
Submit your details using the form below and our team will be in touch to arrange a session.
Thanks
Rachel Bateman
Head of Experiential
