Cerulean Health C-19 Testing
We created a new brand strategy, creative campaign & delivery of 60+ paid media assets in different formats. Whilst realtime amends were being made to government guidance, meaning we had to stay agile to and amend media assets immediately as new guidance came out. Here you’ll see the two the key visuals for the campaign.
Club Med – Global repositioning and toolkit rollout
Following a 6-way pitch with the Global team in Paris, Club Med appointed us as their sole strategic marketing agency, and we also work ad- hoc with the UK team. Key to the success of our work has been defining a new tone of voice epitomising the Spirit of Club Med that reinforces their unique positioning in the market. Our work has covered most aspects of online and offline communication, as well as providing content for all Club Med’s social media channels.
Dug Potato Milk – Dare to Dug
New kid on the block, potato milk DUG wanted to make a splash within the world of dairy alternatives. A swiftly saturating market, it would prove a tough place to land with impact – with many category consumers already brand loyalists, and the rejectors yet to be convinced. On a big mission with a small budget, we had to step out with creativity and conviction to really turn heads.
Born from the brand’s bold Revolutionary Urban personality, ‘Dare to DUG’ became
our distinctive new creative platform – which invited audiences to challenge their perceptions, reject the norm and delve into the unexpected realms of potato milk.
PepsiCo – RockStar Toolkit
Rockstar is a massive bet for PepsiCo and has become a top priority for their business. With this priority came massive growth ambition as they look to expand their business to 2B+ and 50+ markets in the coming years.
So ,what was driving the need for this toolkit?
The energy category features an extensive variety of both strong and established players and small/ local value brands that shoppers know and love. Having built presence and appeal through convincing brand values and credible RTB’s, shoppers enter the category with clear expectation on what these products should deliver. When you download the toolkit from our submission you’ll see we developed a comms strategy, multiple key visuals, trade guidelines, channel planning and partnership guidelines.
Please reach out with any questions. I look forward to working with you in 2022.
Imogen Venn, Senior Account Director