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An Italian Beauty Icon

Objective

Utilise Fiat’s sponsorship of GLAMOUR Magazine Beauty Festival and drive stand visits.

Strategy

Leverage Fiat’s stylish Italian heritage.

We created an activation zone for Fiat with an array of options for visitors, from make-up artists recreating iconic beauty looks and workshops on how to reinvent classic pieces of the season, to having a picture in the front of a Fiat 500C using green screen technology.

Visitors were invited to put on stylish Italian accessories ahead of their picture moment and then take to the studio area where, following their shoot, they would receive a branded print-out of themselves posing with their friends in the iconic car.