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Making Waves at Goodwood

Objective

Drive stand visits and generate test-drive requests.

Strategy

Dramatise the Peugeot platform of Enjoy The Ride and change the perception of Peugeot with the British motoring public.

We installed a 55-ton Flowrider machine in the middle of our stand and showcased an innovative surfboard creation from the Peugeot Paris design studio. Leveraging all Goodwood media channels, we created a platform to communicate pre, during and post the event. All pre-bookable sessions sold out and our online gallery of surfers in action helped to build awareness and interest.