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Because the World Needs It

Objective

Develop a global creative activation platform without using the iconic grouse.

Strategy

Celebrating everyday little achievements that give people a reason to enjoy a glass of The Famous Grouse at the end of the day.

We created an ownable creative platform that focused on bringing reality to relatable every day moments and that touch of playfulness which is often lacking in the category.

An extremely versatile creative platform made it easy for markets to use or adapt the material to their specific requirements, including on-going creative hotline for bespoke occasions or channel activations.