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The Heroes Behind the Heel

Objective

Brand development for a biopharmaceutical company developing cancer immunotherapies.

Strategy

Boldly celebrate the pioneering spirit of Achilles’ founders through a definitive and singular proposition, highly distinctive identity and authentic tone of voice.

We created a bold, catalytic logo and brand identity, a suite of corporate and digital comms and a single-minded proposition to articulate the combined vision and ethos of Achilles Therapeutics.

Spending time with the four founding Professors of Achilles Therapeutics unlocked powerful insights behind the vision, ambition and values behind the company. This, coupled with a comprehensive understanding of the competitor landscape, informed a strategy that led with humanity, innovation and transformation to stand above a category typically defined by science and investment.