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Scratch the surface and you’ll find consumers are far more powerful than they appear.

Despite much skepticism, many non-fungible tokens (NFTs) are as valuable as real estate and their worth presents a new opportunity for consumer equity.

With a cup of coffee in hand, we sat down with ChatGPT to distinguish fact from fiction and evaluate just how transformative this technology truly is. Based on our conversation and wider research into the field of generative AI, we’ve drafted 10 crucial facts about ChatGPT that every brand and agency should know.

As we seek to move beyond the difficulties of the past few years, pharma firms now have the chance to make further advances and bring innovation to market and, in the process, gain competitive edge over their rivals.