Initials CX

Thought leadership

Open Laptop (1)

Beyond business as usual: the power of creativity in B2B

B2B businesses should focus on brand-building and leverage creativity to accelerate progress. Starting now is crucial; those who delay will fall behind their competition.
5 min read
Challenge The Challenger 1

Challenge The Challenger

This report examines the rise of challenger brands and their threat to established brands, concluding that established brands must change their behaviour to stay competitive.
2 min read
Surviving To Thriving

From Surviving to Thriving: How brands can grow in the face of uncertainty

How insight-driven scenario planning can help navigate brands through an uncertain future and develop and use the power of their brand with one goal in mind – business growth.
3 min read
Why Today’S Car Brands Are Losing Their Shine

Why Today’s Car Brands Are Losing Their Shine

We explore why car brands are becoming indistinguishable from one another and what these brands can do to stand out from the crowd and drive a deeper emotional connection with customers.
3 min read
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Putting wearable tech at the heart of healthcare strategies

We believe tech innovation must be at the heart of healthcare delivery. Organisations will be inspired by the way private-sector firms have used technology to pivot to meet changing consumer demands.
3 min read
Dyslexics (1)

Why we must spell out the creative difference dyslexics can make

Can you keep a secret? Dyslexia isn’t something to be hidden away. It’s not a taboo. In fact, it could make all the difference at your agency.
4 min read
Online Marketplace

Online marketplaces

As the marketplace model shifts from a one-stop shop for all, mainstream retailers can now create niche marketplaces with localised and specialised products for targeted consumers.
3 min read
Turning Wrenches Cover

Turning wrenches to turning heads: How B2B manufacturers can adapt B2C strategies

B2B marketing has often been overshadowed by B2C due to its less glamorous nature. However, the tide is turning, offering B2B marketers a chance to draw inspiration from their B2C counterparts.
2 min read
Is AI Art Actually Art, Or Counterfeit Craft? 01

Is AI art actually art, or counterfeit craft?

The boom in AI-powered tech is fueling conversation across the internet, ranging from the curious, inspired and excited to those looking for a safe house to protect them from our very own Skynet.
4 min read
Consumers, Not Brands Are Changing The Internet

Consumers, not brands are changing the internet

Scratch the surface and you’ll find consumers are far more powerful than they appear.
4 min read