Driven by consumer demand, government policies and dire climate issues, sustainability credentials are now a must have for any brand that wants to succeed in 2021 and beyond.
Expertise & Approach
Not your average creative agency
We’re one of the UK’s most well-known independent creative agencies, proud experts in brand development, shopper marketing, eCommerce, content, experiential and technology. Yet it’s how we knit these areas together that truly makes Initials different.
Uniting precise human insights and experience-enhancing tech, we create seamless connections between your brand and consumers across all touchpoints and channels, both on and offline. It’s an approach we call The Connected Experience, which we’ll explain more about below.
Our ambitious campaigns have spanned both UK and global markets, for the likes of PepsiCo, Philips, Hovis, Nature’s Bounty, Britvic, hansgrohe, Twinings, The Gap Partnership and Heineken – some favourites of which you’ll find showcased in Our Work section.