at Initials


As a proudly independent, close-knit bunch, our values are more than just words on a page. They are the standards we measure ourselves by and reflect the people who work here.


We’re intelligent.

Enough to know that your individuality is our advantage. We nurture brilliance, no matter what form it takes.

We’re committed.

To quality, not qualifications. And building an agency on more than one type of person.

We’re open.

To having conversations rather than just reading CVs. To sharing opinions and, more importantly, listening to yours.

We’re imaginative.

In the office and out of it. We are an eclectic mix of creatives, collectors, actors, bakers, music makers and more.

We are entrepreneurial.

We are committed to the same growth ambitions and believe that new business is everyone’s business.

Some of the perks

Flexibility to work where you work best
Closure between Christmas and New Year
Extra holiday days for long-termers
Monthly recognition awards
Monthly one-to-one wellbeing check-ins
Your birthday off
Early Friday finishes in summer
Cycle schemes and travel loans
Thursday office drinks
A monthly half day to fuel your creative fire
Lie-ins on work anniversaries
Finder’s fees if you help us land new business

Diversity, Inclusion 
& Wellbeing

Voices is our internal home of learning, wellbeing & belonging. Each month the dedicated team organises educational and inspirational content, talks and activities to engage, acknowledge and benefit everyone.


Regular teamwide training helps us build and continue our awareness and understanding of ongoing key issues surrounding diversity and inclusion in our industry and the wider world.


Internships and mentoring are offered to students from underrepresented communities who are keen to enter our industry, through our partnership with Career Ready.


Monthly one-to-one wellbeing check-ins are run via our unique appraisal portal that focuses on coaching, personal development and feedback, instead of performance-led box ticking.

Our B-Corp Journey

As a business we want to have a positive impact outside our four walls. That’s why, as a commitment to our people and the planet around us, we’re thrilled to be on the path to becoming a Certified B-Corporation.