Creating a human-driven brand beacon for biopharma
The challenge
Achillies Therapeutics, biopharmaceutical specialists in developing cancer immunotherapies, were looking for a pioneering rebrand that celebrated the spirit and ambition of their founders.
The audience
Investment funds, medical trusts and foundations, financial investment houses.
The work
We developed a bold brand strategy, visual identity and tone of voice that captured the key values of the company, led by humanity and transformation – flying in the face of a category typically defined by science and corporate investment.