10 years of inspiring the nation’s children
The challenge
Deliver a long-term consumer initiative that helps build better lives for children through the provision of equipment and active experiences.
The work
From 2006 to 2015 we lead the Sainsbury’s Active Kids loyalty scheme, with full comms planning, celebrity liaising and rollout, that resulted in what is regarded as the most successful school scheme ever run.
The results
• Over a decade the scheme generated £150+ million worth of equipment for schools
• Won a Marketing Society Award for long term effectiveness
