Whether selling direct to consumers, competing against own label on retailer sites, or ensuring your brand presence is optimised to win on Amazon, our fusion of consumer insight with specialist shopper and platform knowledge will help you succeed online.
Now more than ever, shopping online is a crucial component of The Connected Experience, our unique approach to integrated marketing. And it should always work with, not against, your brand and wider business objectives. So we create strategies that allow your consumers to discover your brand online, and set you up to transform a one-time purchase into long-term loyalty.
Combining a mix of channel strategy, customer journey development and search planning, we get consumers landing on your site, working closely with our Labs team to create a UX that is a cut above the rest. Using first-party data we help you achieve genuine customer lifetime value with a CRM strategy and content that keeps consumers coming back.
Combining a deep understanding of shopper psychology with Amazon platform expertise, we optimise and create content that is not only best-in-class, but also highly visible and top of the search rankings. Alongside our specialist knowledge and ability to make your organic content work as hard as possible, we deploy AMS specialists to ensure that when shoppers are searching within your category, you are set up to win on what is becoming the key marketplace.
The majority of shoppers now start their product search on retailer sites rather than Google. And with retailers devising ever more complex algorithms that often favour private label, it has never been harder to ensure your brand stands out ‘on shelf.’ Our knowledge of shoppers, specific retailers and performance strategies means we are ideally placed to make sure you’re seen.
Social is a key channel for product discovery and evaluation, but the major platforms are innovating at speed to make this a channel for purchase too. Creating highly shoppable content, optimising your social presence, and taking advantage of ever-evolving formats, we can make sure your social world is one that sells.