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We create meaningful and immersive experiences that connect brands with consumers.
Through in-person live events, online interactions and compelling hybrids of the two, we blend serendipitous human connection with digital augmentation – to amplify and elevate the brand experience.
Real-world experiences still satisfy a need for escapism and exploration. But online and in-game entertainment has shifted people’s attitudes. Consumers today are seeking out a more seamless interplay between physical and digital worlds.
For brands, this presents an opportunity to combine the best of digital with the excitement of in-person engagement – bringing brand experiences to life with new tools and tactics that create deeper levels of discovery and loyalty.
So whether you want to turn passive spectators into active participants, create more meaningful connections, or explore the space between ‘bricks and clicks’, we’re here to help you.
We start the planning process by forming an engagement strategy. This is completely unique to every campaign and plays a crucial role in how and where we target consumers. Four key factors are considered in this matrix: target audience profiling, identifying contact points, maximising reach and pinpointing receptivity moments.
Understanding what motivates people and forming granular audience insights always forms the foundations of a proposition. This proposition fuels our creative minds, ensuring campaigns are not only creativity brilliant but culturally relevant and emotionally resonate.
We design consumer experiences based on understanding behavioural science. Put simply, by knowing how the memory works we ensure experiences are rich enough to provoke an emotional response and, ultimately, be remembered.
Meticulous in their organisation skills and never happier than when on site, the activation team are involved in campaigns from the initial briefing through to the post live amplification. Their commitment always ensures a brand engagement is successful in the live environment and beyond.
Partnerships are key to maximising the potential of live activations. We identify like-minded social publishers, organisations, brands and events to provide authentic partnerships, which extend reach and engage with new audiences.
No matter what it takes we deliver the campaign to the highest standards, working with best in class experts in their fields. They become a seamless part of our team to fulfil complex structural builds, technical onsite innovation, of the moment trends and robust ambassador programmes.
We’ve identified industry benchmarks that allow us to predict the impact of live activations and set qualified campaigns KPIs. We then measure the campaign, selecting the most relevant of our tools; from in-environment live reporting, engagement trackers and independent field research analysts.
