Until recently the choices within the low & no alcohol category have been sparse, but as the category has matured, lack of alcohol content is merely the cost of entry.
As part of our ongoing research into emerging sectors, we have recently researched no & low, and identified some key insights that should chime with you:
To cut through, we believe businesses must transform products into brands – both to drive penetration, and to defend (and grow) listings – particularly in these turbulent times.
We tackled similar challenges for the following brands:
Initials CX are perfectly placed to help you with your challenges. We are a total customer experience agency with a heritage of working with brands to refine, communicate and activate their proposition, as well as implement successful commerce strategies that drive sales.
We have also worked with some of the world’s most famous BWS brands, from Heineken and Strongbow to Concha Y Toro and Johnnie Walker.
We’d love to offer additional thinking on how your brand can increase appeal and drive ROI. If you are interested, please complete the form below or contact me directly at: email@example.com
Head of Marketing