Brands need to get a firm grip on how the consumer journey has evolved and update traditional linear purchase funnels from their marketing agenda as a strategic priority.
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Here we explore and share points of view on a multitude of different themes, in articles all originally published in industry press.
To get in touch in relation to any of this content, please contact Abby who will be happy to hear from you.
Abby Hartley, Head of Marketing
aha@initials.co.uk