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Published Articles

Here we explore and share points of view on a multitude of different themes, in articles all originally published in industry press.

Beyond business as usual: The power of creativity in B2B
Josh Tilley, Brand Strategy Director

Brand-building is next on the horizon for B2B businesses to aim towards, and creativity is a powerful tool to accelerate their progress. It’s a journey that needs to begin today; brands that are slow to get started will end up falling behind their competition
Is AI art actually art, or a counterfeit craft?
Matt Meralls, Production Director

The boom in AI-powered technologies is fueling conversation across the internet, ranging from the curious, inspired and excited to those looking for a safe house to protect them from our very own Skynet.
Consumers, not brands, are changing the internet
Josh Tilley, Brand Strategy Director

Scratch the surface and you’ll find consumers are far more powerful than they appear.
More than a JPEG: NFTs are the discovery of digital ownership
Simon Callendar, Creative Planning Director

Despite much skepticism, many non-fungible tokens (NFTs) are as valuable as real estate and their worth presents a new opportunity for consumer equity.
The Truth About ChatGPT: 10 Useful Facts for Clients and Agencies
Jamie Matthews, CEO

With a cup of coffee in hand, we sat down with ChatGPT to distinguish fact from fiction and evaluate just how transformative this technology truly is. Based on our conversation and wider research into the field of generative AI, we’ve drafted 10 crucial facts about ChatGPT that every brand and agency should know.

To get in touch in relation to any of this content,  please contact Jamie who will be happy to hear from you.

Jamie Matthews, CEO
jm@initials.co.uk