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Published Articles

Here we explore and share points of view on a multitude of different themes, in articles all originally published in industry press.

Social Commerce: The Building Blocks for Success
Dominic Murray, Director of Digital

Social commerce has the potential to transform the way people buy online forever.
Views from across the pond – a Q&A with Scott Knox and Jamie Matthews
Jamie Matthews, Founder & CEO

Delving into the current challenges North American agencies face after the pandemic.
Consumers in flux: why the next six months will be crucial for brands
Josh Tilley, Senior Strategist

How brands can navigate the next six months to emerge from the pandemic stronger than ever.
Brand Purpose Might Not Be For You – Here’s Why
Simon Callender, Creative Planning Director

Consumers are growing weary. Shoppers increasingly faced with the de la mode ubiquity of purpose related campaigns have started to question whether brands are really being genuine with their sentiments or not.

Innovation Unleashed: How brands can launch with precision to drive growth in 2021
Simon Callender, Creative Planning Director

Brands that come out on top will be the ones that can leverage customer insights, define clear objectives and launch with impact.

To get in touch in relation to any of this content,  please contact Abby who will be happy to hear from you.

Abby Hartley, Head of Marketing
aha@initials.co.uk