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Published Articles

Here we explore and share points of view on a multitude of different themes, in articles all originally published in industry press.

Hacking the new complex consumer journey
Annie Little, Associate Strategy Director

Brands need to get a firm grip on how the consumer journey has evolved and update traditional linear purchase funnels from their marketing agenda as a strategic priority.
Fad or future? – Demystifying today’s fragmented world of emerging channels
Annie Little, Associate Strategy Director

Now is the time to get to grips with the burgeoning range of channels before the commerce lexicon gets even longer, and your brand gets left behind.
Social Commerce – think shopper first
Annie Little, Associate Strategist

Shopper First, Platform Second: How to create social commerce experiences using your marketing ingenuity
Invest in your EVP advantage
Richard Barrett, Managing Director & Founding Partner

When done correctly, an EVP will keep a business evolving, build deeper connections, flex to meet different aspects of work, inspire personal growth and contribute towards holistic wellbeing.
Will FMCG restrictions mean an uptick for prize promotions?
James Willoughby, Client Service Director & Partner

At a time when FMCG brands have been hyper-focused on building new, exciting digital experiences, is there a resurgent opportunity for prize promotions to play a part in the wider connected experience?

To get in touch in relation to any of this content,  please contact Abby who will be happy to hear from you.

Abby Hartley, Head of Marketing
aha@initials.co.uk