Brands beware: Instagram is about to become a much more crucial commerce channel and could potentially be as disruptive as Amazon
Here we explore and share points of view on a multitude of different themes, in articles all originally published in industry press.
In designing the strategy for Bill Clinton’s successful presidential run in 1992, James Carville knew exactly where to focus. As he memorably put it: “It’s the economy, stupid.” When it comes to modern marketing, we can replace ‘economy’ with ‘technology’
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Abby Hartley, Head of Marketing