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Published Articles

Here we explore and share points of view on a multitude of different themes, in articles all originally published in industry press.

This year Instagram will rival Amazon in terms of ecommerce disruption
Cally Archibald, Content Strategist

Brands beware: Instagram is about to become a much more crucial commerce channel and could potentially be as disruptive as Amazon
The ‘wonky mind’ of Simon Callender
Simon Callendar, Creative Planning Director

Our Creative Planning Director gives Creative Pool a window on his unique life and career
It’s the technology, stupid
Dominic Murray, Digital Director

In designing the strategy for Bill Clinton’s successful presidential run in 1992, James Carville knew exactly where to focus. As he memorably put it: “It’s the economy, stupid.” When it comes to modern marketing, we can replace ‘economy’ with ‘technology’
Understanding People’s ‘New World’ Brand Expectations
Richard Barrett, Managing Director

Brands’ failure to create relevant and meaningful content, combined with their inability to improve consumers’ wellbeing, means they are becoming increasingly irrelevant in the minds of shoppers
The MarTech Health Check
Dominic Murray, Digital Director, Initials Labs

New research from Initials Labs reveals strengths and weaknesses of MarTech implementation across sectors

To get in touch in relation to any of this content,  please contact Abby who will be happy to hear from you.

Abby Hartley, Head of Marketing
aha@initials.co.uk