We run regular Agency Alchemy events, where our top strategists explore and debate key day-to-day elements of your business, from brand positioning to brief writing. You can watch and download our latest sessions below.
Integrating AI into our creative process:
Our Production Director Matthew Merralls and his AI avatar, talk about how we are integrating AI into our creative processes across the agency.
The power of creativity in B2B:
In this session, our Strategy Director Josh Tilley explores the ever-increasing need for B2B brands to communicate more like consumer ones, in order to get seen and chosen against competitors.
Brand purpose & positioning:
Joined by key thinkers on the subject, our Strategy Director Josh Tilley looks at the value and pitfalls of brand purpose, and why brand positioning is so crucial – with plenty of data and effectiveness information to fuel the debate.
Creative briefs, briefing and getting the most out of your agency (B2B)
Host Josh Tilley, our Strategy Director, explores the importance of strategic and creative thinking for B2B brands. We look at key elements of a good brief, the differences between strategic and executional brief writing, and the proven value of strategic partnerships between a client and their agency.
Creative briefs, briefing and getting the most out of your agency (B2C)
Host Josh Tilley, our Strategy Director, explores the importance of strategic and creative thinking for B2C brands. We look at key elements of a good brief, the differences between strategic and executional brief writing, and the proven value of strategic partnerships between a client and their agency.
If you enjoyed the presentations and want to speak to us further, we can arrange an initial consultation call to understand your brand and business challenges in more detail
Contact Josh Tilley, Strategy Director jti@initials.co.uk
