Context

With the covid-19 pandemic fuelling digital acceleration and transforming shopping habits, iournev orchestration matters more now than ever before.

Brands need to get a firm grip on nov the consumer journev has evolved and eliminate traditional linear purchase funnels from their marketing agenda as a strategic priority.

To ensure your brand is delivering the most effective content that gives consumers the enduring nudge they need to purchase your products, Join Initials as we showcase a new, bespoke methodology for macking
the complex consumer journey

The consumer experience (CX) should be considered as a complete set or connections and interactions that a consumer has with a brand both online and offline via a multitude or touchpoints. All or these interactions
contribute to the way in which a consumer perceives a brand and influences their decision to either commit to conversion or cut ties.

What our webinar covers:

The factors that have contributed to the shift from a linear consumer journey to a complex maze

How shoppers process the limitless information presented to them and make informed choices

How brands can show up at the right moment and win consumer preferences, whatever their category

Helping clients work out their most important assets and how to apply them through the path to purchase

Watch the event recording

If you enjoyed the event presentation and want to speak to us further, we can arrange an initlal consultation call to understand your brand challenges In more detail and advise on the most effective ways to hack
the consumer Journey or our target audience.

Contact Abbv Hartlev. Head of Marketing: aha@initials.co.uk