Easy as Vitamin A, B, C


Launch a dedicated direct-to-consumer ecommerce website to help No.2 US vitamin brand Nature’s Bounty achieve growth in the UK market.


With the vitamins category both growing and overpopulated, it was crucial to build a user-friendly-first foundation that would cut through the complexity, allow flexible search options, and efficiently match shoppers with the right products.


The result was a smart, uncomplicated site, designed for a seamless shopping experience from start to finish.

Customer insights fed directly into the search functionality and product grouping – which categorised different vitamins and supplements through type, lifestyle benefit or new releases. While a built-in recommendation engine and streamlined checkout experience helped customers find suitable products and finalise their baskets more efficiently.