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Easy as Vitamin A, B, C

Objective

Launch a dedicated direct-to-consumer ecommerce website to help No.2 US vitamin brand Nature’s Bounty achieve growth in the UK market.

Strategy

With the vitamins category both growing and overpopulated, it was crucial to build a user-friendly-first foundation that would cut through the complexity, allow flexible search options, and efficiently match shoppers with the right products.

Output

The result was a smart, uncomplicated site, designed for a seamless shopping experience from start to finish.

Customer insights fed directly into the search functionality and product grouping – which categorised different vitamins and supplements through type, lifestyle benefit or new releases. While a built-in recommendation engine and streamlined checkout experience helped customers find suitable products and finalise their baskets more efficiently.