Celebrate Pepsi MAX’s sponsorship of the UEFA Champions League by putting them at the centre of the excitement in the days approaching the final in Cardiff.


Create an unforgettable in-person brand experience powered by the fans’ passion for the beautiful game, to drive organic reach via talkability on social.


Our rich, interactive content hub used real people’s passion to deliver the ultimate immersive football experience in Cardiff. Powered by noise and movement, the installation let fans shoot goals to a roaring crowd, experience an authentic locker room peptalk through VR, and enjoy the iconic tunnel walk to the pitch with ultimate realism. We even surprised fans with real players when they took off their headsets.

In just 4 days, we were thrilled to see the activity engage a whopping 207,000 people.