Working closely with retailers to secure additional feature display we brought the British summer to life, with a 0.0% twist and no compromises. Sampling, BBQ giveaways, couponing and in-store/digital POS via retailers all helped drive trial and volume.
This was followed up with a heavy focus at that time of year when alcohol-free drinks resonate most – Christmas and the New Year dry January campaign!
The campaign achieved a 187% growth in launch year, followed by 25% in year 2.
