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As the cost of living crisis adds heightened pressure to an already volatile situation, now is truly the time for brands to foster an innate and up-to-date understanding of consumer attitudes, behaviours and mindsets.
The cost-of-living crisis affects everyone but where exactly will consumers reduce spend? And what can brands do to shore up market share?
Can you keep a secret? Dyslexia isn’t something to be hidden away. It’s not a taboo. In fact, it could make all the difference at your agency.
Going head-to-head with iconic brands as a challenger in your category is hard enough. Throw in stiff competition from a raft of small rivals and getting your product into shoppers’ hands can seem like a mountain to climb.
As the world grows accustomed to the benefits of digital life – namely convenience, experience and speed – we might expect that consumers want even more digital in their lives?