Brand Development


From revolutionising the existing to crafting from scratch, we’ll give your brand the supercharge it needs. Our approach is logical and goal-oriented – yet never short of ambition.

Brands sit at the heart of everything we do.

We’re as happy injecting a new lease of life into an established yet tired brand, as we are helping a new one re-define its category. Starting by interrogating, clarifying and prioritising its core components – from brand values to tone of voice – we’ll then unleash it out into the real world. This could look like anything from an inspiring one-off brand activation, to a long-term integrated marketing campaign that delivers a multi-channel consumer experience.

Our Services

Using a series of tools, we identify, create and evaluate the values within your brand that matter most:

Brand diagnostics

Our audit and immersion sessions build a practical understanding of your brand’s real world meaning, connection points and reputation.

Strategic engineering

We immerse ourselves in your brand to build a practical understanding of its real world meaning, then recommend which values and offerings should be prioritised and the relevant brand architecture needed to achieve distinctive activation (archetypes, personality and tone of voice).

Creative expression

We visually and tonally shape your brand to best suit its end user – from proposition, identity, packaging, comms look & feel and messaging, right through to a full integrated marketing campaign.


Fixing your brand within its new value set, we create a toolkit of assets to ensure coherence and consistency over time.

Our Team

Leading the charge on cracking the codes are Simon Callender and Josh Tilley. If your brand needs some attention, their team would relish the challenge.

Case Studies