Far from being just a way to communicate your latest promotions, CRM is a crucial opportunity to make the most of your customer relationships and remind people why they fell in love with your brand in the first place.
Shoppers nowadays are in ‘constant consideration’ cycles – starting long before they are in-market and continuing long after they buy. So, brand interest can be won or lost at any point. The most successful customer relationships rely on timely and relevant communications based on a thorough understanding of your customers’ needs and wants from brands at different points.
Our fusion of behavioural, geodemographic, attitudinal and lifecycle segmentations allows us to create personalised, relevant communications through the right channel, at the right moment, to build deeper relationships, increase loyalty, drive customer value and generate referrals
We know how to deliver cost-efficient CRM and loyalty programmes that build effective relationships between your brand and your customer – encouraging retention, increasing purchase frequency and offering consumers a more cohesive, engaging and inspirational experience wherever they encounter you.
A 360-degree understanding of your audience is key to delivering more relevant communications, but it’s also vital to attracting new consumers. That’s why we gather complex data and insights around your target audience to define, segment and profile them – which then allows us to leverage interests, attitudes, perceptions, brand engagement and buying behaviours to deliver a more personalised all-round experience.
Planning, tracking and analysing all CRM tactics, we ensure effectiveness, return on investment and constant optimisation – as well as extracting post-campaign learnings that will help you grow your business.