Initials Retail

Building brands and baskets

We work on the principle that retail is where brand strategy, creative content, and customer experience meet. It’s where brand promises turn into real-world impact.

Today’s shopper journeys are complex, so we go beyond linear path-to-purchase models. Using our Consumer Journey Hacker™ approach, we harness real-time data to uncover motivations, remove barriers, and deliver targeted retail solutions that drive action.

From in-store activations to omnichannel campaigns, we connect brand purpose to shopper needs—creating experiences that are both consistent and culturally relevant.

With work spanning 20+ global markets, we help brands build trust, loyalty, and conversion—turning footfall into lasting connection.

Social & E-Commerce
Amazon
Shopper