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Published Articles

Here we explore and share points of view on a multitude of different themes, in articles all originally published in industry press.

Digitising our Vanishing High Streets
Jamie Matthews, CEO

How is the lure of digital making an impact on enticing consumers back to the high street?
An Unforgettable Trip Underground
Rachel Jackson, Senior Strategist

Focal Recall: an expertly curated mix of immersive, sensory experiences.
Psychological Tipping Points of Promotional Marketing
James Willoughby, Client Services Director

The size of the prize and how it impacts uptake haven’t been interrogated to any great extent, until now.
Masterbrands – Ultimate Goal, or Dangerous Distraction?
Jamie Matthews, CEO

Are brands better off dividing and conquering alone.
User Winning Experiences to Drive Impact on Social Media
Jamie Matthews, CEO

It might be easier than ever for brands to reach large swathes of consumers, but are they becoming overwhelmed?

To get in touch in relation to any of this content,  please contact Abby who will be happy to hear from you.

Abby Hartley, Head of Marketing
aha@initials.co.uk