Initials CX

Our approach to AI

Innovation with integrity

At Initials CX, we believe that artificial intelligence is a powerful tool for creativity, efficiency, and insight—but only when used responsibly and transparently. Our commitment is to harness the benefits of AI to deliver better service and value to our clients, while rigorously protecting both our intellectual property and yours.

AI as an assistant, not an architect

We use AI to enhance our work, not replace human expertise. Our team remains accountable for every output, ensuring that all AI-generated content is reviewed, refined, and contextualised by experienced professionals

Data privacy and IP protection

We never upload confidential client information or sensitive IP to public AI platforms. Our teams are trained to anonymise data, disable chat histories, and use enterprise-grade or centrally controlled AI tools where possible.

Ethical and transparent use

We are transparent with our clients about where, why, and how we utilise AI in our processes. Our AI engagement principles are shared with all staff and available to clients upon request, emphasising human oversight, data minimisation

Continuous learning and improvement

We invest in training, cross-team workshops, and knowledge sharing to stay at the forefront of AI developments, continually focusing on the practical and responsible application of these technologies

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Your data, your trust

We understand that trust is earned. That’s why we treat your data and IP with the same care as our own. Our policies and safeguards are regularly reviewed and updated to reflect the latest in privacy, security, and regulatory standards.

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Our AI principles

  • AI supports, but never substitutes, human creativity and judgment.
  • Our people are always accountable for the final work delivered.
  • We rigorously check for AI limitations, errors, and biases.
  • We act responsibly with all client and agency data.
  • We are transparent about our AI strategy and usage.