Initials CX

AkzoNobel Enhancing education through colour psychology

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The challenge

Boost Dulux Trade brand engagement and increase product sales in the education sector by showcasing how colour can enhance cognitive engagement.

The audience

Government officials, head teachers, governors, and professional specifiers.

The work

We collaborated with behavioural psychologists to conduct research on how colour affects learning environments, using our findings to develop a compelling campaign demonstrating the influence of colour in education.

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