Evolving 190 years of authority for a new era of business

The challenge

Spanning nearly two centuries, Aspermont had evolved far beyond its publishing roots into a global media, intelligence, research and events business. Its brand needed to evolve with it - creating a more modern and distinctive expression of the business while retaining the authority and credibility built over generations.

The work

We refreshed Aspermont’s identity to better reflect the business it is today - evolving its colour palette, typography and design language into a more confident and cohesive brand system. Harnessing AI to turn industry data into unique visual graphics, we created a distinctive identity inspired by the inner workings of the organisation, building on its heritage while looking firmly to the future.