Inspiring shoppers to create and shop the look

The challenge

Help Dulux establish a relationship with John Lewis in the lifestyle space, by inspiring people to seamlessly combine their decoration ideas and home furnishings.

The work

An immersive digital experience that allowed people to easily visualise their potential new space on their phones – or at the giant interactive table in store – then shop for it.

Results

Dulux received 17 more listings in John Lewis stores as a result.