Initials CX

Grand Central Leading the revolution in UK train travel

Connecting Communities

The challenge

Grand Central had something special - a way of bringing people and places together that felt personal. But in a crowded, corporate-feeling rail category, that story was getting lost.

The work

We repositioned Grand Central through the simple lens of Connecting Communities - a simple multi-platform idea with real heart. The brand became warmer, more human, and proudly rooted in the towns it serves.

01 GC Logo
07 GC Guidelines Mockup 01
05 GC Posters Mockup OPT1
09 GC Colour Palette
03 GC Train Illustration
04 GC People Illustration 02
10 GC People Illustration 02
08 GC Icons
06 GC Staff Photography
11 GC Staff Photography

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