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With the launch of their Pulsify shower range, hansgrohe wanted to establish a bold and ownable approach to use across all channels that would set them apart from functional category norms, while showcasing the new shower design and functionality in the best way.
To help shift brand perception, whilst elevating above and differentiating from competitors, we positioned Pulsify as the shower that defies the way people think about showering and what their bathroom should look like. The idea needed to be robust enough to be taken TTL, with messaging and visual treatment that was clear, connected and consistent.
Pulsify gives you a unique shower experience, no matter the size of your bathroom – acting as a natural catalyst to mental, physical and emotional liberation, leaving you feeling like a new person. Come to life with Pulsify.
We utilised a bold hansgrohe green background to increase brand stand out, alongside three unique bathroom sets to show off the range in-situ with models chosen to align with different target audiences.
A full messaging hierarchy was created to tell the product story along the path to purchase, focusing on engaging and emotive story-telling at the start and heroing more functional attributes towards the end.
We developed all creative assets with the E4L studio in Germany, still being able to direct the shoot in person during covid no less! Touchpoints were developed across the entire path to purchase for markets to utilise for their launches, including a full Amazon A+ package, campaign video and instore POS.
