A colourful escape from the beige-washed world of nut butters

The challenge

All-natural yet marvellously creative nut butter makers Knotty’s – boasting flavours like popping candy, crispy rice, and hot cross bun – wanted to develop a brand world that would colourfully cut through the bland competition.

The work

We transformed Knotty’s fearlessly feel-good personality into a nostalgic new brand platform 'Eat wonderful’ – using wonder-filled language and design to position them as a small dose of tasty joy in a largely serious world.