Using the power of curiosity ​to elevate an unknown whisky ​into a coveted one​

The challenge

Taking on a cluttered category of whisky lookalikes, we needed to develop a new brand platform that firmly established fine Speyside single malt The Glenrothes within the luxury market.

The work

We transformed The Glenrothes’ weakness, of being largely unknown, into its biggest strength – creating an elegant brand world that celebrated rarity and enticed global connoisseurs seeking the reward of the lesser known.