A refreshing brand overhaul with accessibility at the heart

The challenge

Reposition Motability, the charity, distinctly from the operations side of the business, reflecting a broader service offering than simply converting grants into vehicle adaptations.

The work

A full rebrand underpinned by our new Making all journeys accessible strapline – including a bold suite of tested and considered visual brand assets, comprehensive comms guidelines and a fully directed photoshoot celebrating the charity’s beneficiaries.