Delivering purpose through Employee Value Proposition

The challenge

To help One Family retain and inspire existing employees whilst attracting new personnel by creating a people-centric brand purpose.

The audience

All existing and prospective employees from call centre operatives and sales team members to C-suite executives.

The work

A new set of company values were defined in support of the brand purpose ‘to serve the underserved’. From this we created the new Employee Value Proposition programme ‘Invested’ - made real through a series of learning and development programmes that ensured its central role across all employee comms.