Promote AkzoNobel’s wide range of outdoor decorating products from Dulux, Cuprinol and Hammerite to prospective DIYers.


Create a digital inspiration hub to help people overcome the many barriers to completing outdoor decorating tasks.


Targeting audiences on social, we developed a single app that combined inspiration, emotional support, factual know-how and promotional incentive to motivate people to nail the task and really enjoy their great outdoors. We also linked it with the Met Office so users could check they had the right weather conditions to paint, and with DIY retailers so they knew where to buy the right products.