Creating worldwide brand unity through global shopper toolkits

The challenge

Develop a toolkit to support local markets across the world with the execution and implementation of best-in-class POS in the away-from-home channel

The work

Following visits to key global markets, we delivered a comprehensive suite of guiding principles to help each of them understand the purpose and role of each sub-channel, and the optimal touchpoint mix across the path to purchase

Results

Client response: "Incredibly positive feedback from our global partners on the toolkit".