Immersing football fans in the passion of the game

The challenge

Celebrate Pepsi Max’s sponsorship of the UEFA Champions League.  

The work

We created an unforgettable interactive brand experience, powered by the fans’ passion for the beautiful game – driving  huge organic reach through talkability on social.

Results

• 207,000+ social media interactions
• 33,000+ samples distributed
• 1,900+ completed full 10-min VR experience