Initials CX

Pepsi Max Shifting brand preference away from the competition

Pepsi Pitch The Switch Key Visual

The challenge

To encourage on trade outlets to switch from Coca Cola to Pepsi.

The audience

Foodservice outlet managers and/or owners across Europe.

The work

A vibrant new brand identity, plus a scalable incentive programme that could be tailored to a European-wide customer base, supported by a suite of comms to encourage referrals.

Pepsi Pitch The Switch Leaflet
Pepsi Pitch The Switch Website

Related projects

Key Visual (2)

PepsiCo

PepsiCo professional