Challenging the pink-washed competition with enigmatic authority​

The challenge

Launch Puerto de Indias gin in the UK, as an ownable, unconventional, premium brand that challenges the pink gin stereotype and appeals to sophisticated, curious individuals.​

The work

‘It’s not pink, it’s Puerto’ became our edgy multi-channel ‘anti-pink’ campaign that mysteriously introduced audiences to our darkly sophisticated world via the brand’s iconic black strawberry – spanning influencer, social, guerrilla, OOH, digital, print and experiential activity.

The results