A tasty TV partnership with real life at its heart
The challenge
The nation’s favourite sausage, Richmond, has a firm place at Britain’s dinner tables - which the brand wanted to cement with a 7-month series of TV sponsorship idents that aired daily around tea time, on Channel 5.
The work
Giving deeper meaning to Richmond’s ‘Good Times’ brand line, we developed 9 x 10-second stories built around a single family, which celebrated those warm, unremarkable snapshots of home life
and good food.
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