Sharing the beauty of self-expression to build consumer confidence

The challenge

Get the nation’s young Gen-Z makeup wearers to choose Rimmel’s Match Perfection extended foundation.

The work

Our social-led campaign turned the spotlight on the brand’s audience by celebrating the individuality and diversity of real people, through a showcase of their unique opinions, stories and looks.

Results

• All time high VTR – 49% of 20” local asset vs 40% of 20”global asset
• Completion video rate of 57%
• Match Perfection landing page had a great bounce rate of 18.53% vs average of 44%