We dramatised our taste advantage by provocatively questioning those who have made underwhelming cheese choices and contrasting them with a joyous ‘SERIOUSLY cheddar epiphany’ moment.
‘There’s cheddar, then there’s Seriously’ was brought to life using the latest innovation in hyper-reality moving image across VOD films, social, nationwide OOH, press and retailer POS to create a highly engaging and differentiated campaign for the cheddar category.
Seriously is now the fastest growing main cheddar brand within the UK, with new listings in key retail accounts.
