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Seriously Tasty

Objective

Increase penetration and loyalty in an increasingly saturated market.

Strategy

Overcome the cheese inertia and celebrate our transformative taste.

We dramatised our taste advantage by provocatively questioning those who have made underwhelming cheese choices and contrasting them with a joyous ‘SERIOUSLY cheddar epiphany’ moment.

‘There’s cheddar, then there’s Seriously’ was brought to life using the latest innovation in hyper-reality moving image across VOD films, social, nationwide OOH, press and retailer POS to create a highly engaging and differentiated campaign for the cheddar category.

Seriously is now the fastest growing main cheddar brand within the UK, with new listings in key retail accounts.