Output
We created a logo and contemporary corporate identity that perfectly reflected The Gap Partnership’s global expertise. Rich monochrome and formal typographic elements were blended with vibrant colours and a confident tone of voice, representing a brand that speaks to today’s generation of expert negotiators.
Our new visual language was then rolled out across a full suite of signage, stationery, thought leadership content and total website redesign. Plus, it was extended to The Negotiation Society – a digital platform connecting The Gap Partnership’s network and global magazine publication.