Stepping up the negotiation specialists


Re-position The Gap Partnership as a premium service provider and bring to life its market position as the unrivalled global negotiation experts, through a refreshed brand design treatment and modernised digital presence.


We actively reimagined The Gap Partnership as the leading ruler brand in their sector, establishing an evolved brand persona, new tone of voice and array of bespoke design solutions and semiotics.


We created a logo and contemporary corporate identity that perfectly reflected The Gap Partnership’s global expertise. Rich monochrome and formal typographic elements were blended with vibrant colours and a confident tone of voice, representing a brand that speaks to today’s generation of expert negotiators.

Our new visual language was then rolled out across a full suite of signage, stationery, thought leadership content and total website redesign. Plus, it was extended to The Negotiation Society – a digital platform connecting The Gap Partnership’s network and global magazine publication.