Honouring the dedication ​of a superfan legion

The challenge

To generate awareness and encourage loyalty around Strongbow Dark Fruits, by capitalising on its growing cult following.

The work

We created a series of pop-ups: the Shoreditch Dark Fruits Ink tattoo parlour, the Dark Fruits bakery, and a touring Dark Fruits ice cream truck - partnering with LADBible to ensure maximum reach and PR.

The results