The next chapter


Create launch content showcasing Harley-Davidson’s new Adventure Pan America and Street Fighter models, that would excite new younger riders about the iconic brand’s future, without alienating older owners.


We switched up the narrative, telling performance-centric stories that recast the Harley-Davidson brand as more than just big cruisers, but also makers of credible down-in-the-dirt adventure bikes and urban naked machines too.


We began with an emotive manifesto-led film that explored and championed Harley’s heritage to leave viewers informed, excited and inspired – before switching gears to showcase the incredible new Adventure and Street Fighter bikes in all their glorious detail.

A stunning set of stills followed, to powerfully unveil the bikes to the endemic press – where we highlighted their impressive design credentials and captured riders skilfully putting them through their paces.

The assets debuted at the world’s largest international motorcycle show in Milan (EICMA), and also featured across Harley-Davidson’s owned social channels, press and more.