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Unexpected holiday in bagging area

Objective

Bring the Walkers national Spell & Go campaign to life exclusively in Tesco – exciting shoppers, engaging colleagues, growing brand love and driving sales.

Strategy

Interrupt shoppers on autopilot to create a meaningful experience that would resonate both in-store and online.

Output

We transformed mundane checkout announcements and functional home food delivery into the ultimate prize reveal. Unexpected Holiday In Bagging Area surprised and rewarded those who happened to be in the right place at the right time, and captured some beautifully emotive content along the way.